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Reading time: 4min
You've just finished recording your new album or put the final touches on your first demo? It's time to ask yourself the right questions about pressing your future CDs!
And since we're nice at Distrolution Merch, we're going to help you choose how many CDs to press, and how!
To start, you should know that 75% of your sales happen during concerts. When you return to your merch stand to sell your products, you create a connection with your fans, and it's this special moment that will make them want to buy. Taking the time to chat with them and sign CDs is really important, especially for your band's image!
Moreover, nowadays, the CD remains a collector's item that the most avid music fans keep at home in their library. Your band's CD represents you as it combines your music with your visual identity. It contains all the necessary information about your band. It's therefore a real professional business card that gives credibility to your band.
How many CDs to order?
There are 3 factors that will help you choose how many CDs you should press:
- your budget,
- your popularity,
- the frequency of your concerts
Obviously, Slipknot isn't going to press as many albums for their European tour as the local black metal band for their release party in a bar!
In our opinion, pressing 100 pieces is really the minimum, it's preferable to go for 300 or 500 pieces to make it more profitable for you and ensure you have sufficient stock. The unit cost also drops considerably.
Keep one thing in mind: it's better to make too many and store them, rather than miss out on sales during a concert when that's the time you have the best chance of making them. The stock will never be lost! You'll always need them to sell online or at your next gigs, give them as business cards to concert or festival promoters, send them to the media for your promo, or even offer them with your future collector's edition albums!
At Distrolution Merch, we offer to make CDs starting from 50 copies in duplication and we offer pressing from 300 copies.
It's more advantageous to press than to duplicate. The production cost is lower, and a pressed CD will last longer than a duplicated one. Regarding the printing of your visual on the disc, we use a four-color offset printing process that allows us to print any type of visual, from photos to illustrations or simply a logo on a solid background. You can go all out on the design!
And what about the options, shall we discuss them?
Now that you have a more precise idea of the quantity of CDs to press, it's important to choose the format. Digipack, digisleeve, digifile, jewel case or cardboard sleeve?
We tend to prefer the first three options because it's important to offer your fans a CD that looks awesome!
The cardboard sleeve is very suitable for a demo, but doesn't look very professional for an album. The jewel case is cheap, but breaks and scratches easily. Moreover, it doesn't allow for a global artwork between the front and back of the CD.
To avoid these frustrations for your fans, opt instead for a digipack or a digisleeve. It looks less cheap, you can really let your imagination run wild for your artwork, and it's more durable. One last advantage, and not the least, is that they are better suited for shipping, as they are lighter and don't break. It's perfect for your internet sales or promo mailings. And if you're organizing a release party and need CDs as well as vinyl and promo items, we have a super cool Release pack to offer you! It contains digipack or digisleeve CDs, vinyl records, flyers, posters, and square or round stickers. You can choose the quantity you want, and since you're making a bulk order, you pay less than buying individually, so take advantage of it!
Shall we begin?
Now that you have all the keys to define the number of CDs you need to press, all you have to do is choose your packaging, place your order, and wait for us to deliver directly to you! If you have any questions, don't hesitate to ask us. We'll answer you as soon as possible. If you liked the article, don't hesitate to share it on social media! And if you want to stay informed about news, whether it's new blog posts, new products, or promotions, sign up for the newsletter just below.
