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Social networks can help you boost your online sales, but you need to do more and not just mention your merchandise!
Remember that you’re allowed to advertise your merchandise from time to time, everyone does it and it lets your fans know that you have merchandise available for them! This will increase the visits to your online shop and bring a nice cash flow in these difficult times for all the bands. We hesitate to do this as an artist, but your fanbase is often ready to support you in one way or another, without thinking that you are an opportunist!
We've put together three tested and approved tips for your online sales.
1. Discounts at the right time
Holidays are a given, aren't they? But don't forget to consider specific items to make specific sales at these times of the year. If you have some totebags, why not offer a back-to-school discount throughout August? Tank tops and light T-shirts could be included in a summer special offer, and hoodies and hats might be suitable for a Christmas after-holiday sale in January. It's also a good way to clear out your stock when you only have a few pieces of a model left.
You can also make special "quarantine" discounts to show the world that you are thinking of your fans in these tough times.
And, of course, make sure you take into account the cost of production to make sure you don't lose money. Also think about the shipping costs!
2. Limited edition items available online only
Music lovers are also often collectors' items. Highlighting the exclusivity of an object could therefore make it even more attractive to some. You can highlight certain items that will only be available online, showing their limited availability and offering them only in your shop. Tour posters and vinyls are ideal for this scenario. If you want to go further, partner with an artist for a small (exclusive!) batch of T-shirts or posters. Even better if the artist is very well followed, of course. Make a nice vinyl for the release of a new album, available in very few units, why not signed! Appeal to collector's souls even if you're a little-known little band, let them seize the opportunity to have this album "now or never". If you have a designer in your band or someone who is going to make a special logo, take the opportunity to print it on a sweatshirt or a t-shirt that will become a collector's item, it's a good idea. And it also works with a limited edition sweatshirt with your new album cover on it.
3. Bundle deals
Selling several items together - a T-shirt and a CD, for example, at an attractive price as a pack - is a great way to offer a small discount and sell out your stock faster. Offering a free EP or other cheaper item when buying a more expensive item such as a vinyl also encourages buyers to load their shopping carts instead of buying just one thing.
So ends our article. Don't hesitate to ask us for advice on the subject! Share this article on social networks if it was useful for you or if you think your musician friends might need it too.
